Blending

3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing

3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing

30-40%. When you’re in eCommerce, that’s how much revenue your email marketing should be bringing in every month.  Sure, email has been around for a while. And even though it’s changed since it’s early days and the people who use it have changed, one thing in the marketing world remains the same:  Email marketing has […]

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How Data Blending Can Enhance Your SEO Efforts

How Data Blending Can Enhance Your SEO Efforts

ttps://www.martechadvisor.com/”http://www.w3.org/TR/REC-html40/loose.dtd”> Without context, data is just a collection of empty information. That’s where data blending comes in. By combining data streams from multiple sources, you can gain greater insights than you ever could looking at those sources in isolation. And those insights can be used to great effect in your search engine optimization efforts, writes,

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4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights

Image courtesy of ExasolAG Customer analytics come from a variety of sources: Google Analytics – which becomes more robust every year Primary research Internal sales databases Login databases Customer service Potentially other sources specific to a particular company Harvesting this data and successfully utilizing it relies on doing 4 things really well: Understanding concepts of

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