Blockers

Ad Blockers: Google’s ‘Ad Filter’ and the State of Ad-Blocking

Google has reportedly created its own ad blocker—an “ad filter”—for Chrome and will launch it next year. That may leave marketers and brands wondering how ad blockers are used today, how Google fits in, and what it all might mean for their ads. Those questions, and more, are answered in today’s infographic by Internet marketing […]

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Ad Blockers Can Affect Analytics Reporting

Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. He