Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! In saying “many […]
In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? And what are the reasons for their fundamentally different perceptions? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. The report provides
Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection remains. As consumers become increasingly suspicious of brands, they are less inclined to share their personal information. Newsletter subscriptions are one of the data collection tools at marketing teams’ disposal, as
E-commerce: How to Attract New Customers with Newsletters – Blog Read More »
Over the past few months, we have been working to rebuild Cakemail from the ground up to make it easier and more efficient for organizations to nurture relationships. This work is finally starting to roll out to bring new functionality to Cakemail. We have continued to enrich our stronger and more secure Next-gen API, used
Introducing Automation API & Next-gen app | Cakemail blog Read More »
Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little differently). This is hardly the first post I have done on the subject, but it’s always worth revisiting because it remains one of the biggest problems faced by email marketers
Why is my email in the #$*& junk folder? | Cakemail blog Read More »
By Kristin MacLaughlin January 6, 2021 Drive more traffic to your website, increase engagement to reach more people, and make more money with web push notifications. Learn four of our favorite ways AWeber customers are using web push notifications. Every blogger knows growing a list of engaged followers takes time and effort. Even if you
4 Ways to Grow your Blog with Web Push Notifications | AWeber Read More »
With email marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like what are the benefits of email marketing, how to do email marketing effectively, and how to set up your first email campaign. Take your first steps with the help of our email marketing
Guide to Email Marketing for Beginners | What Is Email Marketing? – GetResponse Blog Read More »
Connect to your app and start sending emails in 15 minutes! Most applications and websites today use transactional email to communicate with their users on an individual basis for notifications, password changes and purchase confirmations. Users of e-commerce sites, customer relationship management systems (CRM) and content management systems (CMS), also often require email marketing functionality
Cakemail Next-gen APIs: easier, safer and wiser | Cakemail blog Read More »
Sam Figuera – December 4, 2020 If you’ve ever created blog posts intending to increase traffic to your site, you know that ranking for keywords can be a difficult task. When writing blog content to improve traffic, you should consider many variables, including your keyword’s search intent, assets to pair with your content, quality of
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June 30, 2020 Often, it is just as important to be able to predict or anticipate the future, as it is to be able to assess and diagnose a current situation. this is one of my favorite talks that I have ever done because it reviews some of the predictions that I have made over
Looking at SEO with the Paradigm of the Future – Webinar – MobileMoxie Blog Read More »
