Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Shifting one’s focus from getting to giving—and when we say ‘giving’, we mean constantly and consistently providing value to others—is not only a nice way to live life, it’s a very financially profitable way as well.” That, in the words […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The Atlantic magazine has a rich and storied history, having been founded by the likes of Ralph Waldo Emerson, Harriet Beecher Stowe, and Henry Wadsworth Longfellow; it was first published as The Atlantic Monthly, back in 1857. Flash-forward 150 years
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bob Bahramipour is senior vice-president of global business development at InMobi, a mobile advertising platform that enables brands, developers, and publishers to engage global consumers. Bob co-founded the e-commerce startup Switchouse Inc, which he later sold to Amazon. Before that, he worked
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As marketers, it’s our business to stay current on the latest trends, and that includes keeping our lingo up to date. One term you might have heard is “brand activation.” As companies fight to differentiate their brands against global competition,
