Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence
Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they […]