What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

If art is beauty, is science the beast?   Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing.   In an era when 38% of marketing professionals admit to underutilizing data for content strategy, …

What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science Read More »