Imagine what one could learn about someone from taking a peek inside their personal email account: pet food proclivity, business partners (or nemeses), travel tendencies, hobbies, the list goes on. As an advertiser, Gmail Sponsored Promotions (GSPs) grant greater insight into email behavior while generating cost-effective awareness and conversions. In case any persuasion was needed […]
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This guest post is by Josh Sayers of Adventure Connections Remember SMS? That old-school way of texting people before the dawn of i-message and Whatsapp? Don’t worry, most people have forgotten all about it too! Did you know that 98% of all text messages are read and, although most people don’t like to admit it,
How to Use SMS Marketing to Boost Your Blog’s Audience Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); For those of you with a brick-and-mortar business location, you’re familiar with the concept of accessibility and why it’s a necessity for any company that intends to engage with the general public. In the United States, not accommodating
Give Your SEO a Boost With These 12 Accessibility Improvements Read More »
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your
Email subject lines can be tricky. Let’s imagine you spend hours writing an email that you’re proud of – an email you think may help you surpass your goals. You send it. You wait at your computer trying to focus on other work while you keep thinking about that email. Finally, you can’t wait any
Subject Line Formulas You Can Steal to Boost Your Open Rates Read More »
Advertising is one of the most critical parts of running your e-commerce store. Unfortunately, for many it also tends to be one of the most elusive and difficult to figure out parts. You have a great product and set a fair price. You’re on top of customer service and your site looks great. But all
How E-commerce Companies Can Boost Sales with Facebook Ads Read More »
You can’t really tell how strong your brand is until you compare it against your competitor’s. Their social media strategy, how they work with influencers, and their broader PR approach – they all show you where you stand in the industry, and how you can improve to win against the competition. That sounds impressive. But
How to Monitor Your Competitors to Boost Content Reach and PR ROI Read More »
This is a contributor post written by Brandon Weaver, Director of Content at Instapage, the world’s most customizable and designer-friendly landing page platform. He writes about landing pages and marketing, and has a healthy obsession with the Golden State Warriors. Say “hey” on twitter: @bkweav. In 2015, MarketingSherpa published a survey revealing that 72 percent
Landing Page Optimization Secrets You Need to Boost Subscriber Growth Read More »
When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media. What about reach on platforms like Twitter and LinkedIn? Everywhere you look, organic reach is plummeting.
10 Tactics to Boost Your Organic Social Media Reach Read More »
