Boring

Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. Is your dream job behind one of these doors? Let’s see. Door No. 1: Apple! Door No. 2: Acme Accounting! Door No. 3: ABC Plumbing! With Door 1, you get to tell […]

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How the Fastest-Growing Companies in America Are Using Tech to Banish Boring Busy Work

From artificial intelligence to robots, companies are finding new ways to automate the kinds of tasks that were previously the domain of humans only. Out of the 1,349 companies that responded to this year’s Inc. 5000 survey of the fastest-growing companies in America, 51 percent of CEOs said they plan to substitute human labor with technology. The most

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Chris Brogan Says if Your YouTube Videos Are Boring… Emote!

Marketing guru Chris Brogan offers some advice on how to make interesting videos for business owners that produce YouTube videos: The Medium Requires You to Amp it Up One detail that I see repeated over and over and over again in your YouTube videos is that you forget that this medium requires you to amp

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7 Examples of Super Creative Brand Storytelling for Very Boring Products

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare yourself to them—especially if what your brand does or sells isn’t exactly glamorous. How do you tell a compelling brand story if you’re

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