Report: Product discovery, not payments, the real m-commerce bottleneck

Channel: Mobile Marketing, E-Commerce, Mobile Marketing, SEO BLOG, Statistics, Statistics: Popularity & Usage /

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger […]

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