Ever wonder how effective your billboard advertising is at bringing in new business? In this post, we’ll look at the ROI of billboard advertising and how it compares to digital marketing. So, how do billboard advertising and digital marketing compare when it comes to cost? Let’s get right into it. Here’s how much it would cost […]
Billboards vs. Digital Marketing: Which Is Better for Your Bottom Line? Read More »
Last year, digital advertising saw the rise and fall of many players and trends – some that stuck and some that quickly fell to the wayside. One 2017 trend that’s here to stay is the growth of video advertising. SocialCode saw online ad spend surpass TV ad spend for the first time in history last
How to use Instagram Stories to drive your bottom line Read More »
With the new year fully underway, there are resolutions made by almost everyone, and some of your resolutions surely pertain to your business. Growing your business, obtaining improved terms on financing, leveraging technology more effectively, and dealing with looming tax issues are certainly top of mind. It’s easy to feel overwhelmed, and even become distracted from your
3 Budget Friendly Tips to Boost Your Bottom Line in 2018 Read More »
December 21, 2017 “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across
Who is more important to an organization: customers or employees? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Bruce Claver, Luxury Hospitality, Client Experience Expert, Trainer, and Speaker, on Quora: Which comes first, the chicken or the egg …
Why Happy Employees Matter Just as Much as Happy Customers to Your Company’s Bottom Line Read More »
Small business owners are well aware that technology is becoming more important to their success: While these numbers are significant, they don’t really get at how technology can help small businesses thrive. Nor do they address which technologies are the most critical to adopt in that effort. However, if you look at the statistics, cloud
How Cloud Computing Can Add to Your Business’s Bottom Line Read More »
The Business Journals How SEO impacts your bottom lineThe Business JournalsFor many marketers, SEO is one of the hardest tactics to grasp. First, there’s a lot of variables that go into developing an effective SEO strategy. Additionally, it can be difficult to provide insights into how your SEO efforts are truly making a … Source
How SEO impacts your bottom line – The Business Journals Read More »
4 Simple Hacks That Can Improve Your Bottom Line by Over 60% The idea of improving your business whilst also saving money might sound too good to be true. How about improving your business, saving money, and saving the environment? Although it may seem hard to believe, these complement each other perfectly. In this digital
4 Simple Hacks That Can Improve Your Bottom Line by Over 60% Read More »
Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to
How to Use Promo Codes to Boost Your Bottom Line Read More »
What is the greatest marketing challenge in the digital age? For many entrepreneurs and small business owners, it lies in creating content profitably and sustainably over the long haul. When virtually all of your customers are spending their waking hours reading, searching for, and sharing content online, it makes total sense for you to write
How To Write Content That Boosts Your Bottom Line Read More »
