With the Super Bowl weekend just gone, it seems more people are talking about the halftime show with Shakira and JLo than the actual winners of the game. And, to be honest, it’s kind of ridiculous. Across multiple social media channels, posts were shared – and continue to be – from people appalled by the […]
People Are Upset About the Super Bowl Halftime Show – Really? Read More »
Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, “Were there fewer ads this year?”
Super Bowl Ads Were Short This Year: Here’s Why That Worked Read More »
Behice is the Senior Trend Strategist at Mintel. Behice provides futuristic perspectives and opinions on trends and their impact on the brand landscape, which she utilizes to strengthen engagement with CPG and agency clients on storytelling and positioning strategies. February 03rd, 2020February 03rd, 2020 You have probably read a lot of Super Bowl ad reviews
Think strategically about Super Bowl commercials Read More »
This year, a 30-second Super Bowl ad slot cost roughly $5.6 million.
Can’t Afford a Super Bowl Ad? Here’s What to Do Instead Read More »
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. February 03rd, 2020February 03rd, 2020 Unlike last year’s Super Bowl snoozefest, this year’s competition brought the heat, with action-packed excitement that lasted all four quarters. That’s likely to
Super Bowl LIV spotlight: Brands connect with consumers Read More »
A teen in New York has created an online petition to move the Super Bowl from Sunday to Saturday in 2021, and drew more than 75,000 signatures in a week. It will get more money.and get more vistors to game.NFl will get more telavison views because most goverment jobs have off. have to more children
The Super Bowl means Super Business for brands that sell soda, chips, beer, pizza, and other party foods, and these companies pull out all the stops to attract the attention of hungry football fans as they traverse through stores. That’s why Super Bowl grocery displays are some of the most innovative and extravagant displays of
The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads.
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. The report was based on data from a survey of 400 North Americans age 18 and older. Some 45% of respondents who plan to tune in for the
Super Bowl Viewer Trends: Demographics, Devices, and Ads Read More »
Super Bowl 2019: What to know Super Bowl LIII will feature the New England Patriots and the Los Angeles Rams, here’s everything you need to know about the big game. While results of Super Bowl 53, between the New England Patriots and Los Angeles Rams, won’t be known until Sunday, one thing is already clear:
