Brain

Consider Sharing Part-Time Executives Between Startups–The Same Brain At 20% Cost

The cost of a proven C-Level executive inside a startup can be around $150,000 to 250,000 per person.  When adding together a CEO, CMO, COO, CFO and CTO, that could total $1,000,000 a year in salary alone, just for your five person senior team.  Most startups cannot afford this kind of spend, until after they […]

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How to Train Your Brain to Be Creative: Lessons for Marketers

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather

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Don’t Tax Your Brain: 101 Free Blog Post Title Ideas

Even under the best circumstances, blog post inspiration can be tough. Unfortunately, when you’re focused mentally and emotionally on exhausting work like taxes, blog post title ideas are nearly impossible. Fortunately, tax season only comes once a year—unless you’re an accountant like my dad. But you need blog post title ideas on a regular basis depending on

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Your Brain Isn’t Wired for Lasting Happiness. Here’s How to Override It

We’re obsessed with the idea of happiness. It’s engrained in our cultural DNA and codified in our Constitution. But for a bunch of people in dogged pursuit of happiness, we’re failing miserably. More than ever, we’re anxious, depressed, unfulfilled, empty, or whatever else. We’re the opposite of happy. This is especially true in modern workplace

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