Branch

10 Ways to Branch Out with Your Marketing Strategy in the New Year

Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your […]

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Chrome ad blocking, Google extends olive branch to publishers & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Google extends olive branch to publishers, lays out new focus on subscriptions

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his opening remarks, Schindler said Google

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80 Percent of Small Business Owners Have Never Visited Their SBA Branch

While almost all small businesses require financing at some point, few are using the resources available to them. This surprising insight comes from a new survey conducted by Fundera, a small business lending marketplace. The report found 80 percent of small business owners have never set foot in their Small Business Administration (SBA) branch, an

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Branch offers first deep-linking from ads on AMP pages to app content

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto,

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