In the past, search engine optimization was simpler. All you had to do is make a website, stuff it with a bunch of links, and you were golden. However, as your competition in the digital ecosystem has grown, doing SEO just for the sake of SEO is no longer enough. Instead, you need to use […]
How to Optimize Your Brand for Search Engines Read More »
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue
Why The Integrity Of Your Brand Is At Risk Of Being Destroyed Read More »
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for
Why Vertical Videos are Now Essential to Growing Your Brand Read More »
A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions. The emerging consensus among marketers is that in the current climate
Do brand politics impact consumer purchases? It’s complicated Read More »
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Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0 Read More »
Enterprise marketing legend Seth Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand. On the other hand, he says, if Hyatt or
Seth Godin on The Difference Between a Logo and a Brand Read More »
Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes Delivering great customer service is getting more and more difficult for brands, as customer expectations change. Consumers now want instant service that offers fast results, which means brands need to
Customers expect brand responses on social within 30 minutes Read More »
The heart of social media is community, and the best way to build a thriving, active presence is by engaging with your audience. Here are some tips. Source link
13 Strategies to Build a Loyal Tribe of Brand Evangelists Read More »
This is a post by ProBlogger writing expert Ali Luke If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific Use numbers where appropriate Use powerful words and phrases such as “how to”, “easy”, “quick”, “great”, “little-known”, and so on. Using these guidelines,
What Do Your Blog Post Titles Say About Your Brand? Read More »
Brand creation is only a step in a flight of stairs of growing a successful business. However, you shouldn’t diminish its importance. Part of building an online brand is consistency. Because consistent brand presentation across all platforms increases revenue by up to 23%. Now, you should know that getting traction with your online brand is
How to Create an Online Brand that Your Audience Will Remember Read More »
