Brand

How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility. […]

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Is RedBull Stratos the most extravagant brand marketing campaign ever?

Is RedBull Stratos the best brand marketing campaign ever? When it comes to brand marketing campaigns, one of the greatest ever isn’t even a campaign at all. RedBull once again raised the bar as we look back to 2012 to marvel at the “Stratos” project. The energy drink giant captured the attention and imagination of

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Instagram Marketing: The 10 Things Every Brand Needs

Instagram has grown to over 800 million users, adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. In this post, we’re going to cover the gamut of Instagram marketing hacks. You’ll learn both paid and organic

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Why You Need To Monitor Brand Mentions (And How To Do It)

There are so many reasons to monitor your brand mentions online: It lets you interact effectively with your followers and promoters turning them into brand ambassadors and nurturing a community. It lets you quickly spot and prevent a potential reputation crisis. It lets you turn both happy and unhappy customers into brand advocates. It lets

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How To Build Your Brand and Generate Leads with YouTube

In this video, my friend Carolina will show you how to build your brand and generate leads to your online business with YouTube. If you’re not using YouTube as part of your marketing, then you are really missing out on some great leading generating and branding opportunities. Start your YouTube channel now. Click Here To

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How to Unite Brand Storytelling and Marketing Tech

Henry Ford didn’t invent the car. He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available

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