Quick question: how does your brand’s social presence stack up against your competition? Because if you’re looking at little more than followers and Likes as a measuring stick, you might be in the dark. The reality? While these surface-level metrics can be valuable, they don’t tell the full story of your social presence. Think about […]
8 Competitive Benchmark Tactics to Measure Your Brand Read More »
Branding is certainly a well-known concept for marketers everywhere. After all, a brand is what makes a business more than a sum of transactions: branding is what makes customers fall in love. There’s plenty of advice and guidance on the internet to help any company shape their branding strategy. But once you have a branding
How to Build a Strong Brand Through Curated Email Newsletters Read More »
From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But these are the days of real-time delivery into millions of dynamic contexts, defined by surrounding content and challenged by viewing conditions. So, advertisers find themselves
Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one
How Car Next Door Use Social Media to Build Trust in Their Brand Read More »
Pinterest has released a new user profiles section to help underline its variety of use cases and benefits. Source link
Pinterest Adds New User Insights Section to Underline Brand Opportunities Read More »
Customer acquisition remains one of the primary goals of any business, whether they’re a startup or an established enterprise. According to the latest State of Inbound report, the number one priority shared by inbound marketers across the globe is converting leads into paying customers. Source: State of Inbound Another study shows 60% of B2B businesses allocate
10 Effective Customer Retention Strategies for Increased Brand Loyalty Read More »
StockSnap / Pixabay We all use libraries—even if you haven’t read a novel in years. I’m not talking about the neighborhood lending libraries popping up in front of houses or the thriving community libraries we remember from childhood. These libraries are abstract, limitless, and just as important. I’m talking about the story library each of
In this hypercompetitive world, where thousands of brands are trying to outdo each other to capture people’s attention and interest, brand positioning is crucial for making a lasting impression in your customers’ minds. Here, I’ll discuss what brand positioning means, why it’s important, and how to come up with an effective positioning strategy. Brand Positioning
Your business’s story can entice people to buy from you. Storytelling can draw customers in, hook them, and make them empathize with you. A good story can make people trust your business and build brand awareness. You therefore need to know how to tell your business’s story effectively. At my business, Patriot Software, our story
Once Upon a Brand: Learning the Art of Business Storytelling Read More »
You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others. While our society has become so polarized and reactive, there is also a growing desire by most consumers, employees and investors for CEOs to take more proactive action to improve society.
