Marketplaces can help brands add incremental sales — and build awareness. The more avenues on which the consumer sees your brand, the more recognizable it becomes. As your brand gains recognition, consumers will remember it and will be more likely to purchase. But selling on marketplaces could backfire without careful execution. Keep a watchful eye […]
According to one study from Burson-Marsteller, 48 percent of a company’s reputation can be attributed to the standing of its CEO. For better or worse, having an active CEO brand is no longer an option. And while there is a growing understanding of the importance of creating a CEO brand, many leaders still aren’t maximizing their personal brands to benefit
Are You Mismanaging Your CEO Brand? Avoid These 3 Executive Brand Pitfalls Read More »
Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on their core
Refine (or Define) Your Brand With These Exercises Read More »
This could make things interesting. Weeks after opening their own, in-app Snap Store, selling official Snapchat merchandise (like ‘Dog Lens’ t-shirts and Dancing Hot Dog costumes), Snapchat has launched its first brand collaboration along similar lines, enabling users to purchase the latest pair of Jordan brand sneakers completely within the app. The initiative comes as
Snapchat Signals eCommerce Ambitions via New Collaboration with Jordan Brand Read More »
Make the brand the central organising principle for everyone and everything in a company rather than just the products, services, logos and imagery. Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has a clear positioning expressed through its name, logo, identity, in fact all aspects including its
Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company’s doing. It’s got to engage with real people, over issues that they truly care about. In other words, it needs to have a relational element to
How Personal Branding Complements Employer Brand Strategy [Podcast] Read More »
Whether you’re a fan of basketball or not, you’ve likely heard of the Ball family. LaVar Ball and his sons regularly make headlines – eldest son Lonzo plays for the Los Angeles Lakers in the NBA, while his other two boys, LiAngelo and LaMelo are both future NBA prospects (currently playing in Lithuania). The Ball
Facebook Marketing Tips from the Ball Family and ‘Big Baller Brand’ Read More »
Programmatic advertising is no longer optional for marketers who want to remain competitive. Over 60% of marketers use programmatic ads for brand campaigns, according to an infographic by Koeppel Direct. The graphic highlights the benefits of programmatic, including increased efficiency, reduced media-buying costs, and omnichannel targeting. But programmatic isn’t perfect, and the graphic also highlights potential
What Is Programmatic Advertising and How Can It Help My Brand? Read More »
Do you drink Evian water because it tastes better, or do you drink it because it is bottled in the Alps in Lake Geneva Switzerland? Do you shop at Tom’s shoes because of the quality of the footwear, or because of it is a cause-driven brand who donates another pair of shoes for everyone pair
These 2 Books Will Help You Build a Brand Bigger Than Your Product Read More »
Do you want to make a billion dollars? We’ll tell you how: Invent a drug that builds and sculpts every muscle in your body perfectly in one dose. One pill, and you’ll look like Arnold Schwarzenegger or Jillian Michaels. If only it were that easy. The unfortunate reality of exercise is that even if you
How Marriott Built One of the Best Brand Newsrooms on Earth Read More »
