BrandDriven

Branded search vs direct search: How to optimize for brand-driven queries

branded search, Content, direct search, search queries, search results, SEO, SERP / Good To SEO

So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those branded queries? A few days ago Joy Hawkins posted a very insightful thread distinguishing between two important brand-driven search queries: Branded searches are searches for brands that you sell (even if it’s a part of […]

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How to Rank Well for Your Brand-Driven Queries in Google

How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam] or [your-product-name alternative]. Don’t you want to make sure your site ranks #1 for those