branded

Spotify launches first branded Instagram AR effect to promote rap album

Spotify, Technology NEWS /

Spotify has launched its first-ever branded Instagram camera effect to launch rapper Headie One’s new album. The augmented-reality effect, created by marketing tech agency Byte, enables Instagram users to place the album cover’s reflective mask over their own face, along with a tattoo on their chest. The effects mirror the artwork from Music x Road, […]

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Understanding the role of branded and unbranded search in the customer journey

search engine optimization for dummies, SEO BLOG /

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both

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Selling on Amazon Not as Important as Having Your Own Branded Site?

Interviews /

I attended Magento Imagine last week. And it gave me the chance to speak to Brooks Robinson. He acts as CEO of Springbot. The company built this marketing automation application specifically for SMB e-commerce retailers.  The company has served this audience for seven years. And they also act as a long time Magento partner.  So

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Will streaming platforms usher in a golden age of branded film? – Econsultancy

video, video advertising /

According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV. This year, even more evidence of viewing trends came to light, as Netflix announced that it has reached 139 million subscribers globally. While other figures (such as the 40 million accounts that supposedly watched its

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How to conduct a branded search audit

branded clicks, branded search, branded search audit, Content, ecommerce, geographic targeting, Google Search Console, SEO, Wayfair, website traffic analysis /

Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of queries as they should. While juicy high-volume non-branded queries are exciting, providing your audience and customers with helpful brand information it is

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Google dominates the branded keyword market

search engine optimization cost, SEO BLOG /

(Bloomberg)—Google controls many of the ways businesses access customers online in the U.S., making it almost impossible to run a company without buying advertising from the internet giant. As politicians increase scrutiny of large technology companies, Google’s lock on these digital relationships is becoming a potential liability, not just a lucrative advantage praised each quarter

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In the battle for mobile engagement, branded apps hold untapped value

Channel: Mobile, Mobile Marketing Column /

Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank balance) or making a purchase (through an e-commerce store). But many of these apps have untapped potential. Beyond basic transactions, branded apps can be

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