branded

Does branded content drive brand lift? New research takes an in-depth look

Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, native advertising, SEO BLOG / Good To SEO / 23 Comments

Most of us today can recall a time before the internet, or even the widespread availability of personal computers. Ads embedded in videos and banners sprawling across web pages — holdovers from the print and television era — are familiar, if somewhat obtrusive, accompaniments to content. Aside from the occasional grumbling, we accept these as […]

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5 steps to better branded user-generated content

Online brand strategy, SEO BLOG, User-generated content - UGC / Good To SEO

Unleashing the potential of user-generated content from brands For digitally savvy consumers, traditional ads just aren’t cutting it. Instead, consumers are looking for “social proof.” And they’re turning to their fellow consumers on social media and blogs to establish whether you have it Dimensional Research found that 90 percent of consumers claim positive online reviews influence

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8 Out of 10 People Forget Branded Content In 3 Days

Content, SEO BLOG / Good To SEO

Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more than 3 days after interacting with

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Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your… Please visit

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