BrandEquity

MarTech enables brands to interact with customers the way they want: Kalpit Jain, Netcore, Marketing & Advertising News, ET BrandEquity

In an interview, Kalpit Jain, Group CEO of Netcore, talks about the importance of customer data platform in marketing, the role of personalization in providing better customer experience, how MarTech enhances the marketing abilities of brand marketers, and its adoption in India. How MarTech enhances the marketing abilities of brand marketers? Brand marketers today face […]

MarTech enables brands to interact with customers the way they want: Kalpit Jain, Netcore, Marketing & Advertising News, ET BrandEquity Read More »

iProspect India to handle SEO duties of Godrej Interio, Marketing & Advertising News, ET BrandEquity

(Getty Images) iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of Godrej Interio. The account was won after a multi-agency pitch. As part of the mandate, the agency will provide SEO services to the brand and will service the account from its Mumbai