Branding

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving […]

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Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Friday 17 January 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge How do you create a more authentic advertising campaign for

Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results Read More »

Branding and SEO Company Big Fish Local Helps Small Fry Businesses Outgrow Their Tanks – Press Release

Ohio, USA – Big Fish Local are helping small companies rise to the top in a very competitive online world. Using the analogy that Google is equivalent to the ocean throughout their website, they aim to help companies that need help starting to become the big fish in a big pond. Big Fish Local strive

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