4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Brands need to add new chapters to their crisis marketing playbook Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Arguably one of the most fundamental pieces of any email marketing strategy is the humble email newsletter. Whether it’s sent daily, weekly, monthly, or once in a blue moon, it’s a touchpoint that allows you to develop an authentic relationship with your readers. And it turns out customers have an appetite for them. According to
5 Brands Who Have Perfected Their Email Newsletter Read More »
A “brand” is the very essence of a business – its raison d’être – and the coronavirus outbreak is the biggest test to the ethical grounding of a brand we’ve seen for many years. With an unclear view of what the future holds, many brands are emerging with productive and proactive measures to help lessen
Ethical marketing: 5 brands proving their purpose in uncertain times Read More »
Rushikesh is Mintel’s Food & Drink Analyst based in Mumbai. He is responsible for providing insights and fresh analysis on India’s food and beverage market. April 23rd, 2020April 23rd, 2020 COVID-19 is changing consumer habits globally as well as in India – everything from how we shop for groceries and cook to how we consume
Last-mile delivery: What Indian FMCG brands should know Read More »
If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. Given that Facebook had nearly 2.5 billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business.
Facebook Messenger Etiquette for Brands: 10 Things NOT to Do Read More »
Businesses around the world are grappling with a curveball nobody saw coming. Amid the coronavirus health crisis, facing shrinking budgets and displaced spend, there’s extreme pressure for brands to figure out the right way to communicate with customers, and how they can still provide value. And with media consumption habits changing dramatically, the need to
Contingency planning: where should brands be moving their ad spend? Read More »
If March felt like the longest month of the year so far, you’re not the only one feeling this way. COVID-19 has dominated headlines since January when the first U.S. case was made public. In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses
A Closer Look: What Brands Need to Know about COVID-19 Read More »
With the changes that come during a global pandemic like COVID-19, for many companies and marketers, it’s really difficult to know what business as usual should look like. COVID-19 has caused organizations globally to reexamine and refocus everything—especially marketing strategy. Yet, as we begin to settle into a new normal, we must continue running our
How coronavirus creates a behaviour change challenge for brands | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and
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