Brands

Why centralized local sponsorship campaigns matter for multilocation brands

Channel: Local, How To Guides: Local Marketing, Marketing Strategies Column, SEO BLOG /

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent of the sponsorship world. They connect with locals in metro-specific markets, and they’re a channel that requires a process to scale. Some companies approach local sponsorships on a location-by-location level, […]

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6 Ways for B2B Brands to Use an Instagram Stories Campaign

Digital Marketing, SEO BLOG, Social media marketing /

Should B2B brands be using Instagram Stories? The short answer is… yes!  Contrary to what some B2B companies may believe, Instagram Stories (IS) isn’t just a new feature of an already-trendy app for millennials. Beyond helping fashion and lifestyle brands amass huge followings, it can be an excellent, lead-generating channel for B2B companies. Instagram itself

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3 Brands That Are Blog First, Business Later (Yet Still Are Turning a Major Profit)

Blogging, blogs, Content marketing, quick sprout, SEO BLOG, Smashing Magazine, Steve Pavlina /

By Aaron Agius There was a time when marketers used blogging as a way to manipulate search engines and artificially inflate rankings. By churning out subpar content and accumulating dubiously sourced backlinks, you could make your site more visible than your competitors—regardless of whether or not this visibility was warranted. Fortunately, Google has been clamping

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Improve Your Personal Brand’s Social Networks for SEO with These Tips

SEO, SEO BLOG /

FirmBee / Pixabay Search engine marketing and social media work together in building visibility online, which is a change from the older traditional methods of link building and keyword usage. Social media, in particular, is a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm

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6 Clever Ways Brands are Hacking Instagram Stories

Content Ideas, Content marketing, Instagram, Instagram marketing, instagram stories, instagram video, Live Video, SEO BLOG, Social Media, Social media marketing /

ElisaRiva / Pixabay Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week.

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Brands Adapting to Consumer Demands

Advertising, branding, business to consumer marketing, consumer research, market research, Marketing, marketing research, Marketing Strategies, marketplace, retail, SEO BLOG /

Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know

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Made in Russia: 8 brands for cross-border consumers

Letter from Russia, SEO BLOG /

Exports from Russia consist mostly of natural resources — oil, gas, wood, gems, uranium. Russian consumer goods such as apparel, jewelry, and electronics do not have strong positions on the international market. But things are changing slowly. Supported by the government and private investors, Russian manufacturers are seeking foreign customers. In this post, I’ll discuss

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