Brands

Twitter will make its ads more transparent to brands, everyone else

Channel: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, twitter, Twitter: Advertising, Twitter: Business Issues / Good To SEO

As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of its advertising business. Twitter plans to open an Advertising Transparency Center so that anyone can see all of the ad campaigns currently running on the social network, including those that […]

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Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift

A-From MTT, Channel: Martech: Advertising, Martech Column, SEO BLOG / Good To SEO

Media agencies are facing tremendous pressure these days, much of it stemming from marketer expectations. And though few marketers may feel sympathy for those pressures (who doesn’t feel heat these days?), it behooves them to step into the agency’s shoes for a minute or two. After all, as industry shaker Rishad Tobaccowala, now serving as

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How to Use Monitoring to Boost Your Brand’s Reputation

Media Monitoring, SEO BLOG / Good To SEO

The following is an excerpt from Mention Academy: a free 10-week email course on how to use monitoring to grow your business. Enroll now. Actively monitoring our social media channels is an essential piece of our brand reputation management and PR strategy. We use tools like Mention to track what people are saying about GA,

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How to Compete with Big E-Commerce Brands as a Small Online Retailer

SEO BLOG / Good To SEO

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); One of the most frustrating things about e-commerce SEO is competing with big brands. You know? Those retailers such as

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Twitter Announces New Team to Help Brands Maximize Video Ad Performance

SEO BLOG / Good To SEO

Twitter has announced a new element in their Brand Strategy team called #Fuel which will provide “end-to-end creative consulting and support” for brands looking to maximize their Twitter ads performance. As explained by Twitter: “Brands want to move at the speed of culture, and this team is designed to address that need. #Fuel is an

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17 Brands Effectively Using Instagram Live & Facebook Live

SEO BLOG, Social media marketing / Good To SEO

Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed via the platform) enjoy nearly double the engagement of video shared from YouTube and Instagram, and

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Why Chat is Becoming Critical for B2C Brands [Infographic]

SEO BLOG / Good To SEO

It’s clear that chat apps and chatbots have become increasingly more popular for businesses over recent years. Chatbots offer a variety of benefits to the community management and customer services world. Active at all times (day or night) and ready to respond to customer inquiries, when done right chatbots can greatly improve your customer experience and offer

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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Channel: SEM, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Maps & Local, SEO BLOG / Good To SEO

Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on its own domain, such as

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5 Lessons for Retail Brands in the Lead up to Christmas

customer experience, SEO BLOG / Good To SEO

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season. And while traditionally the busiest shopping days have been the 27th and 28th December, the American influence in the UK has seen sales for the online retailers dramatically increase over Black Friday and Cyber

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Examples, SEO BLOG, Social Media / Good To SEO

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. What about those less-than-obvious brands?

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