Brands

Digital maturity comparison for B2B Manufacturer brands

How do your digital marketing capabilities compare? In our next free webinar for members, Benchmarking your digital future, I will be reviewing the state of digital transformation and recommending how companies at different stages of transformation, with different levels of maturity can assess their current use of digital marketing, digital media and technology. Since Smart Insights …

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How Brands and Agencies Can Use the Voice of the Customer to Improve People-Based Marketing

Over 90% of media buyers increased their people-based ad buys last year. In addition, the world’s largest advertising agencies are investing billions of dollars in this technology. WPP Group built [m]Platform, Publicis created Spine, Dentsu developed M1, IPG acquired Acxiom, and just last month, Omnicom unveiled its people-based marketing platform, Omni. For the uninitiated, people-based …

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How Content Marketing Became Brand’s Trusted, Unified Source

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. “Nobody just buys the art … They want the stories behind the art.” This callout from the second issue of JLL’s Ambitions magazine …

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How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Whoever knew that digital scrapbooking could be so much fun? With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages. Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, …

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