The Instagram tactics of the top US companies The Fortune 500 is, put simply, a list of the 500 most valuable US companies based on revenue. These are all enormous businesses, with trillions in combined revenue. It’s a mix of all different kinds of businesses, so some will be digital leaders whilst others may be laggards. TrackMaven […]
How do Fortune 500 brands use Instagram? Read More »
Examples of how build your ecommerce brand in a changing landscape Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current ecommerce industry — how to sell, without seeming to sell. In a saturated marketplace, marketers
How Ecommerce Brands Are Evolving and How to Keep Up Read More »
Last year, I attended Hootsuite’s Connect conference, a virtual event focused on how to master social media for business. One of my favorite sessions was about social customer service on Twitter, facilitated by one of Twitter’s very own, Rob Hamilton. Since this conference, Rob has gone on to work for Amazon and, no doubt, uses the insights he shared
How to Nail Customer Service on Twitter (Plus 8 Brands Who Have) Read More »
Follow these examples to get the most from Twitter marketing in 2017 Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 tweets posted per minute, achieving brand visibility is a challenge. Success is not just about
5 secrets from top brands to inspire your Twitter Marketing Strategy Read More »
Google owns (part of) Uber. Microsoft owns LinkedIn and Nokia. The Web is a tangled mix of amalgamations and business relationships. Digital marketing agency Hallam has created an interactive infographic that shows the connections between some of the most popular brands around, and some are surprising. For instance, click on the Amazon circle, and the
Which Businesses Own What Digital Brands: A Web of Relationships Read More »
Is your fashion store missing out on the potential of fashion apps? Recent data released by Google confirms what we already know – mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have
Fashion apps are a major sales opportunity for fashion brands. Read More »
Artificial Intelligence (AI), neuro-linguistic programming (NLP) and Machine Learning (ML) all sound like visions of the future. Or at least something reserved for the elite programmers and smartest engineers at companies like Google, Amazon and SpaceX. The reality is that chatbots are bringing these innovations to everyone. While these technologies are still young, they have
How E-commerce Brands Can Drive Sales with FB Messenger Chatbots Read More »
June 25, 2017 Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model – there are different methods you should be using when it comes to search, display, or social, and we have the experts to
Attributing Your Brand’s PPC Success Accurately Across Platforms Read More »
When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how
Brands Beat Generics | SEO Book Read More »
While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers. CMI research reveals that while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those
Magazine Examples from 9 Brands Read More »
