With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union […]
If you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to wake up. Under GDPR regulations for companies handling the personal data of EU citizens, companies must identify the breach, find out which individuals have been impacted and notify them — all within
Security breaches, no longer aberrations, need their own customer journeys Read More »
If you don’t think that online shopping will soon become as common as shopping at a brick-and-mortar store, you haven’t been paying attention. E-commerce has grown to the point where just about every business has a website and something you can purchase from them online. If your store doesn’t have an online presence, you are
With an Increase in Online Shopping, Prepare for an Increase in Data Breaches Read More »
Market to the opportunity Breach preparedness might not seem an especially exciting task to take on, but it’s crucial to the success of your vision as a CMO, and to the overall solvency of your brand. You need to make sure you’re proactively marketing your preparedness and general data hygiene practices.Make the measures you’ve taken
Data breaches are in the news a lot these days. It seems that you can’t turn around without hearing about a new one, and they seem to keep getting worse and more far-reaching. Consumers are concerned about data breaches, and many can be reluctant to do business with a company that has a history of
Data Breaches Often Come From Where You Expect It Least Read More »
