Creative Briefs: How to Make them Better with Data
With agencies getting more project-based work than ever, it’s increasingly important for strategists to be writing more robust creative briefs that get creative teams up-to-speed quickly. Strategists today are moving more swiftly from brand-to-brand and category-to-category, so data and research is exceptionally critical to educate yourself the right way. We spoke to 10 agency creatives […]
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