Briefs

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Creative Briefs: How to Make them Better with Data

With agencies getting more project-based work than ever, it’s increasingly important for strategists to be writing more robust creative briefs that get creative teams up-to-speed quickly. Strategists today are moving more swiftly from brand-to-brand and category-to-category, so data and research is exceptionally critical to educate yourself the right way. We spoke to 10 agency creatives […]

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HCC Small Biz Center holds free ‘eBay for Small Business’ series Nov. 14 | Briefs

HCC Small Biz Center holds free ‘eBay for Small Business’ series Nov. 14 | Briefs

The Small Business Center at Haywood Community College will offer a free “eBay for Small Business” series Thursday, Nov. 14 in the College’s Regional High Technology Center. The series is especially good for those looking to transition extra items or a thrifting hobby into an e-commerce business or those with plans to expand current retail

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Shutterstock launches Smart Brief, collaborative tool for creative briefs

Visual content provider Shutterstock today announced the launch of ​Smart Brief – a new tool designed to simplify and improve the creative briefing process for marketers and creatives. The new service is part of Shutterstock Custom, a premium content management solution that helps enterprise clients produce and scale branded content. Shutterstock Custom users will be

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Baton Rouge, New Orleans area Business Briefs for Sept. 15, 2019 | Business

Crawfish production meetings scheduled The LSU AgCenter will host five crawfish meetings in south Louisiana to help producers get ready for the upcoming season. Topics include pond management, including water and vegetation management, and how second-cropping rice affects crawfish yields. Meetings, all at 6 p.m., include: Jennings: Sept. 23, Jefferson Davis Parish LSU AgCenter extension

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New Orleans area Business Briefs for Sept. 15, 2019 | Business News

Business workshop targets social media New Orleans Tourism Marketing Corp. and the New Orleans Multicultural Tourism Network will present the fourth session from 6 p.m. to 8 p.m. Sept. 16 of “In It To Win It,” a series of workshops and panel discussions aimed at helping local, diverse-owned businesses in New Orleans capture more revenue

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Trudy McClain new SVP at One Nevada Credit Union – NNBV people briefs, Aug. 2019

Trudy McClain new SVP at One Nevada Credit Union – NNBV people briefs, Aug. 2019

EDITOR’S NOTE: Northern Nevada Business View people briefs are published on a monthly basis and compiled from submissions emailed to the newsroom at [email protected]. Please note that submissions are published at editorial discretion, and some briefs may publish online only due to print space limitations. Below are people briefs for August 2019. Trudy McClain Trudy-McClain-1 Trudy

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Ecommerce Briefs: FedEx, Amazon Spark, Jet.com, Toys “R” Us

In “Ecommerce Briefs,” I address news and developments that impact online merchants. In this installment, I’ll report on FedEx severing its air-services relationship with Amazon and rolling out seven-day delivery, Amazon shuttering its social media platform Spark, Walmart folding Jet.com into its own website, and Toys “R” Us making a comeback. FedEx Changes Strategy FedEx

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Ecommerce Briefs: Amazon Shipping, Kohl’s Collaboration, Teen Shopping

In “Ecommerce Briefs,” I address news and developments that impact online merchants. In this installment, I’ll report on Amazon’s expansion into shipping and logistics; the success of the returns partnership between Amazon and Kohl’s; and where teenagers like to shop. Amazon Shipping According to TJI Research, Amazon is expanding its shipping and logistics services. With

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