Brilliant

10 brilliant digital marketing campaigns from McDonald’s – Econsultancy

Advertising, McDonald's, Strategy /

McDonald’s has come with some clever marketing campaigns over the years, often using digital to drive people towards those magical Golden Arches. These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded. 1. Hands Full […]

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6 Tips for Brainstorming Brilliant Blog Topics

blog, blog content, Blogging, business blog, Content marketing / / 3 Comments

While most business owners know the value of consistently posting content on their blogs, many struggle with deciding on what topics to write about. In fact, not knowing what to write about is one of the top challenges most businesses face with blogging. I understand that predicament completely. I, too, have struggled to brainstorm blog

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Amazon Just Introduced a New Version of Echo and It’s a Really Brilliant Move. Here’s Why

SEO BLOG, The Wire: Small Business Week Edition /

My 2-year-old daughter loves our Amazon Echo, especially now that she’s learned to say “Alexa” consistently with recognizable diction. But I’ve been a little concerned what these kinds of devices will do long term, from a child development perspective. Is it a good thing or not, for example, that today’s kids will never know a world

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This Brilliant New Design Makes the Middle Seat the Best One on the Plane (Guess How Many U.S. Airlines Have Ordered It)

Best-Kept Travel Secrets, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The future of flying is uncomfortable. The only real question is how uncomfortable. Seats are getting smaller, humans are getting larger and tempers are getting hotter. Remember, American Airlines’ latest plane, the Boeing 737 MAX, actually reduces

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Southwest Airlines Had a Brilliant Reaction When a Passenger’s WiFi Wouldn’t Work

Best-Kept Travel Secrets, SEO BLOG /

Meet Mike, who works for Southwest Airlines. Actually, we’ll probably never truly meet Mike. We don’t even know his last name. All we know is that he’s part of the Southwest Airlines Social Care Team–the group of people on the other side of the Southwest Airlines Twitter feed. Oh, and we also know that he was working

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5 Brilliant Search Marketing Insights from SMX West 2018

SEO BLOG /

WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention Center, it’s downright pouring brilliant insights. If you noticed an influx of #SMXinsights in your Twitter feed, it’s because this year’s speakers have been

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