With the Internet changing the ways in which we buy and sell over the last 20 years, one would think that by now every business, no matter the size, is leaning heavily on eCommerce to maximize its sales potential. Surprisingly, this is not the case. Many businesses have yet to create an online presence, let […]
In a recent column, I revealed the three components of a brilliant marketing plan, the first of which was a brilliant marketing message. What makes a marketing message brilliant? Well, they tend to share the following characteristics: 1. They get to the point. Weak marketing messages meander. Example: “In today’s highly competitive business world, every
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Anybody can write a marketing plan. Heck, there are dozens templates and examples available on the web for every type of business strategy. Writing a brilliant marketing plan, though… that’s more of a challenge. The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. What is it about lawyers these days? Have they suddenly realized that coming over all human actually works with, well, humans? Last week, Netflix’s lawyers sent a quite brilliant cease-and-desist email that must have made even
These days, every self-respecting company offers prospects the proper treatment. A company’s customer care is a leading influence in the consumer’s trust and rapport with a brand. If you’re smart, you’ll find a way to answer prospects’ questions and give them special treatment. If you’re selling something, it’s obvious that people want to know more. Once they get in touch
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One thing we all share is a desire for success — however we chose to define “success,” of course. (Your definition of success is the only one that matters.) Success, or at least the pursuit of success, transforms what would otherwise simply be hard work into something much more meaningful and fulfilling. So how did
The Moon, Contests, and Stunts: 3 Brilliant Campaigns You Should Study Trip Hunter isn’t just a marketer; he’s also a showman. Through a series of creative ad strategies for a variety of companies, Trip has been finding ways to set the bar high for the last 20 years. His campaigns haven’t always been smooth sailing.
3 Brilliant Marketing Campaigns Any CMO Can Learn From Read More »
If you could advance your startup’s chances for success by improving your business relationships, would you start today? How well you advance in your business venture largely comes from building a relationship with the person who can help you navigate the uncertainty of entrepreneurship–your startup advisor. Their job is to help you get where you
5 Brilliant Ways to Make The Most of Your Relationship with Your Advisor Read More »
DaNell Daymon & Greater Works is a choir group that brought Seal and the America’s Got Talent crowd to their feet during their cover of Marvin Gaye’s “Ain’t No Mountain High Enough.” DaNell Daymon & Greater Works earned a spot in the live rounds with their rousing performance of Marvin Gaye and Tami Terrell’s “Ain’t
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The problem with innovation is that too many people talk it and claim it. Rather fewer actually deliver it. I am moved, therefore, by McDonald’s, which managed to create something so simple, intelligent and — at
McDonald’s Just Did Something Brilliant To Its Drinks Trays That Can Never Be Undone Read More »
