Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology. In short: Martech is marketing. Bring your big-picture questions about this bold and vital concept to a live Q&A […]
Martech is Marketing: A Live Q&A with Scott Brinker Read More »
From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker
Scott Brinker lays out vision for Second Golden Age of MarTech Read More »
Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference next week in Boston, where HubSpot VP Brinker is conference chair, he posted last month a thought piece on “The 4 Forces of Marketing Operations & Technology.”
For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Read More »
(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. He does
An interview with Scott Brinker, Martech Super-raphic Guy Read More »
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your
Live webinar with Scott Brinker: 5,000+ martech tools – where do you start? Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a crisis hits, brands tend to panic. Too often, no one’s sure who should answer media inquiries or respond to comments and questions about the situation on social media. And even if there is someone whose job it is
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Data reports, ad copy & the martech landscape with Scott Brinker Read More »
