Brinker

Martech is Marketing: A Live Q&A with Scott Brinker

Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.  In short: Martech is marketing.  Bring your big-picture questions about this bold and vital concept to a live Q&A …

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Scott Brinker lays out vision for Second Golden Age of MarTech

From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker …

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For Scott Brinker, marketing is designed to balance the ‘4 Forces’

Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference next week in Boston, where HubSpot VP Brinker is conference chair, he posted last month a thought piece on “The 4 Forces of Marketing Operations & Technology.” …

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An interview with Scott Brinker, Martech Super-raphic Guy

(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. He does …

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Live webinar with Scott Brinker: 5,000+ martech tools – where do you start?

You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your …

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Brand Management – Data Saves the Day: SurveyMonkey’s Chuck Brinker on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a crisis hits, brands tend to panic. Too often, no one’s sure who should answer media inquiries or respond to comments and questions about the situation on social media. And even if there is someone whose job it is …

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