Broad

Surprise! Windows 10 version 1903 declared ‘ready for broad deployment’

It’s the closest thing we have to the old “Semi-Annual Channel” and “Current Branch for Business.” In the past few hours, Microsoft has given its deployment go-ahead for Windows 10 version 1903, putting it in the CBB/SAC/”ready for broad deployment” branch. The Windows 10 release information page now says: Current status as of September 26, …

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Big Changes Coming to Phrase Match & Broad Match Modifier

Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning close variants. After providing some …

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Google extends same-meaning close variants to phrase match, broad match modifiers

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad match modifier. With the changes, …

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