What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the […]
10 Facebook Live Tips: Before, During & After a Broadcast Read More »
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away
4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content Read More »
It’s no secret that sending personalized emails is the best way to ensure the right content gets delivered to the people who want it most. It’s also no secret that the best way to do so is by sending targeted emails with contextual content to specific subscriber segments. Targeted emails can drive up to 77
Segment with Tags and Send Broadcast Newsletters to Tagged Segments Read More »
