IHOP – Make That IHOB – Gets Flame Broiled Over Rebranding

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The International House of Pancakes (IHOP) decided to change its name to IHOb (the “b” stands for burgers”) to roll out seven new meat sandwiches its adding to the menu, and America’s fast food establishments are broiling the restaurant for it. IHOP Rebrand IHOP dropped the new acronym slip publicly last week, sparking widespread speculation […]

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