When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list […]
7 Marketing Mistakes That Nearly Broke Me… Literally Read More »
DuckDuckGo, the privacy-focused search engine, posted on Twitter this week that in 2018 they surpassed 9 billion searches for the year. To give you a comparison, in 2016 they did 4 billion searches. Not too long ago, in October, they reported doing 30 million queries per day. DuckDuckGo also said it’s “on pace to shatter
DuckDuckGo broke 9 billion searches in 2018, and it’s growing Read More »
Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta, director of product
Here’s why The New York Times broke down its martech and engineering silos Read More »
How Steve Jobs broke the mould of competitive brand marketing When brand marketing is executed incorrectly it can be catastrophic for a company. One of the most assured ways to present your brand in a bad light is by being negative about your competitors. There are many examples of how brand bashing has resulted in
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Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes – Search Engine Land Thanks to Our Sponsor Source link
Nobody saw that one coming. It was Friday, just over a week since NBC famously fired Today show cohost Matt Lauer for allegations of sexual misconduct. Katie Couric, who worked closely alongside Lauer as cohost on Today for 15 years, posted a sweet throwback photo of her and her (now adult) daughter Carrie, asking her
Katie Couric broke silence Matt Lauer lesson emotional intelligence Read More »
Facebook advertising can be very lucrative, but can also be very expensive. You have to be well versed in Facebook marketing to optimize your ads for conversions. No matter what advertising platform you choose, it’s important to pay less per click than what you are averaging per conversions. If $5.00 of advertising has brought me
Don’t Go Broke With Facebook Ads – Avoid These Mistakes Read More »
Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social will have something to say. Whether it’s been “a success,” “it’s
How to Conquer Instagram Advertising Without Going Broke Read More »
