October 18th, 2017 The myth of content marketing runs deep. We still think that if we build it, they will come. But it’s been proven time and time again that this strategy doesn’t work. It’s time to fix that. My team at Convince & Convert and I today are releasing a new ebook: 4 Ways […]
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); Many marketers and SEO professionals come to me, lamenting that their link building just simply isn’t working. What we commonly
7 Reasons Why Your Broken Link Building Campaign Isn’t Working Read More »
According to Kevin Knight of Experticity, influencer marketing is broken. Instead, brands should think about expert marketing. “Influencer marketing today is about reach. Expert marketing is about trust,” Knight says. Focusing mostly on reach, i.e., through celebrities and those with huge followings, is where influencer marketing goes wrong. Instead of focusing primarily on
Influencer Marketing is Broken – Think Expert Marketing Instead Read More »
Are you tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building their marketing analytics reporting instead of analyzing results is a widespread issue across agencies and brands. It’s a tough cycle to break, and most marketers aren’t sure where to begin. Start with
Tracking programs have been a foundation in the marketing suite for decades, serving as an essential ingredient to assess and scrutinize shifts in brand KPIs and consumer attitudes and behaviors. By collecting data from a static group of consumers on a regular basis, marketers can track and benchmark everything from brand awareness to customer satisfaction
Brand Tracking: How to Fix Outdated or Broken Programs Read More »
Broken link building is when you find a broken link on someone’s page, tell them about it and then suggest your link as a replacement. DEEP broken link building is when you go one level deeper and find EVERY site linking to the same broken link and reach out to them too. So let’s go
Find the original post on Point Blank SEO at: %%PostLink%% We’ve created a more sophisticated broken link checker for SEOs that allows you to make quicker insights on the links you’re checking. You can download the Chrome extension for free here: Get The Extension Here The rest of this post will contain documentation on what
Introducing LinkMiner – Broken Link Checker on Steroids Read More »
