brought

The great positive impact brought by Artificial Intelligence in digital marketing – Press Release

ORLANDO, FLA – The landscape of digital marketing is noticeably changing and evolving every single day; in fact, it constantly changes as we speak. The algorithms, the principles, and the methodologies are evolving every second, and the advent of the Artificial Intelligence contributed hugely in its revolution and many business experts believe that it is …

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How Birds Eye brought fish fingers back into style with reactive marketing

Frozen fish fingers: not the sexiest of foods. But Birds Eye, the beloved frozen food brand dating back to 1922, is on a mission to make frozen foods like peas, chicken dippers and fish fingers attractive to the public in order to bolster its core sales. Speaking at last week’s Festival of Marketing, Steve Challouma, …

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In 2010 Procter & Gamble Co brought it home with their Thank You, Mum campaign

In 2010 Procter & Gamble Co brought it home with their Thank You, M0m campaign Procter & Gamble Co.’s “Thank You, Mom” campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, we are looking back to 2010 when the start of heartstring …

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Profit – How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The nonprofit Clearwater Marine Aquarium in Florida specializes in the rescue and rehabilitation of sick or injured marine life. Not so long ago, the aquarium’s own financial health was poor, and the organization was dangerously close to shutting its doors. …

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