There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit thread where an SEO asked whether there’s ideal percentage of pages that Googlebot should be crawling every day. The thought behind this question is content may be kept fresh […]
Google’s John Mueller: There is No Benchmark for Crawl Budget Read More »
Crawl budget is a key concept for SEO professionals because mismanaging your website crawl budget can lead to Google not indexing pages of your site, and ultimately losing valuable search traffic on your site. While most of the sites don’t need to worry about crawl budget, if you run a website with more than 500k
Do you know which of your online channels has the biggest influence on your sales? You might be thinking, “Of course I know that.” Well, I have to tell you an inconvenient truth: You are most likely not measuring correctly which channels contribute the most to your conversions. That’s why we have to talk about
Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can
Let’s say your company decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] Read More »
We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us to deliver results that are less financially valuable to the businesses we serve. As we pursue strategies that solve our orders to “drive leads this quarter to hit our
Short-term thinking has negative effects on your cost-per-acquisition budget Read More »
Google has the ability to impose its own rules on website owners, both in terms of content and transparency of information, as well as the technical quality. Because of this, the technical aspects I pay the most attention to now – and will do so next year – are the speed of websites in the
Page load time and crawl budget rank will be the most important SEO indicators in 2020 Read More »
As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do
How to make a holiday shopping campaign for low budget accounts Read More »
With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization
Top Five 2020 Marketing Trends to Budget for Now Read More »
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
