budgets

B2B Content Marketing Study: 2020 Benchmarks, Budgets & Trends

Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren’t delving deeper into the so-called funnel to build relationships with potential customers, according to a study we at MarketingProfs just released together with Content Marketing Institute. The B2B Content Marketing 2020: Benchmarks, Budgets, …

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Bank Marketing Budgets Adapt to New Missions and New Tools

Subscribe to The Financial Brand via email for FREE! The definition of bank marketing keeps expanding. Decades ago, the usual choices were newspaper advertising, outdoor, local radio and TV, and maybe some focus groups. Today financial marketers’ palette is far bigger with social media marketing, search engine marketing and optimization, and content marketing added to …

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Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and …

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