In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
Ilise Benun on How to Get Better Clients with Bigger Budgets Read More »
Subscribe to The Financial Brand via email for FREE! The definition of bank marketing keeps expanding. Decades ago, the usual choices were newspaper advertising, outdoor, local radio and TV, and maybe some focus groups. Today financial marketers’ palette is far bigger with social media marketing, search engine marketing and optimization, and content marketing added to
Bank Marketing Budgets Adapt to New Missions and New Tools Read More »
In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and
As a curious marketer, you’ve likely stumbled upon at least a few articles highlighting how businesses, large and small, are deploying first- and third-party intent data in tandem to identify and target ideal customers. And though intent data is one of the buzziest buzzwords in the B2B marketing industry today, only 25% of businesses are
Intent Data Maximizes Marketing Budgets and Enhances Sales Performance Read More »
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. The 2019 Content Fitness Report was based on data from a survey of more than 100 marketing
Content Marketing Priorities, Budgets Permitting Read More »
This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop changing. People’s media consumption habits are far more fragmented, and incremental reach is increasingly more expensive. TV is no longer the solution to reaching mass-market in isolation.
TV-focused brand budgets are more efficient when combined with YouTube and Facebook Read More »
Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. In fact, 65% of e-commerce marketers have said that their marketing budget has increased this
E-commerce marketing budgets increasing with focus on customer acquisition Read More »
As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending on average 43% of their ad budgets on the three platforms; 65% of them say
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’ Read More »
These travel campaigns gained impressive ROI through creativity not big budgets As a marketer, it often feels like you’re being asked to secure impressive results with very few resources. A small budget can make the desired engagement with a brand seem impossible to achieve, but a little bit of creativity can go a long way.
Effective travel marketing campaigns without massive budgets Read More »
“Just wanted to let you know your campaign has a limited budget. You’re hitting your goals so might as well raise it!” I’m guessing I’m not the only one who hears this from platform reps, account executives, and sales associates. In a perfect world, every client has an unlimited budget restricted only by the maximum
