bumper

Building a better bumper

It took a little more than two years for two Durango entrepreneurs to go from an idea generated during a weekend water-skiing on Navajo Lake to sales of their product, more functional and aesthetically pleasing boat fenders and dock bumpers, on Amazon. Impact CBS Inc., formed after that water-skiing outing in summer 2017 when Courtney …

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Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Bringing music to Waze. YouTube Premium and YouTube Music Premium members can now access YouTube Music …

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Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, …

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How to create an effective YouTube bumper ad campaign

Four ways to tell a story in 6 seconds In an increasingly mobile-first environment, audiences’ attention is at a premium. Brands are constantly looking for new ways to achieve cut-through and platforms such as YouTube, Google and Twitter are designing new formats to align with consumers’ evolving viewing habits. With mobile as the dominant medium …

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