Video is more popular than ever, and YouTube remains the unchallenged leader in video content. Just about any topic you can imagine for work or play has related video content on YouTube. Which would explain why the Google-owned property has itself become a massive, indispensable search engine, accounting for the second highest volume of searches […]
YouTube Bumper Ads: What They Are, How to Use Them Read More »
It took a little more than two years for two Durango entrepreneurs to go from an idea generated during a weekend water-skiing on Navajo Lake to sales of their product, more functional and aesthetically pleasing boat fenders and dock bumpers, on Amazon. Impact CBS Inc., formed after that water-skiing outing in summer 2017 when Courtney
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Bringing music to Waze. YouTube Premium and YouTube Music Premium members can now access YouTube Music
Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes,
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos Read More »
In the midst of a new user privacy controversy, Facebook has released its Q4 2018 earnings report, showing an increase in users and beating analysts estimates on revenue. Source link
Amidst New Privacy Scandal, Facebook Releases Bumper Q4 Report Read More »
An interesting modding trend I see at Cars and Coffee is removing the rear bumper off your Lamborghini to show off the exhaust system. My question is, is this a good or bad thing? In addition to the bumperless Lambo, I checked out some cool Ferraris, a bunch of Ford Bronco, and other cars. Click
Lamborghini Rear Bumper Delete Mod – Good or Bad? Read More »
Four ways to tell a story in 6 seconds In an increasingly mobile-first environment, audiences’ attention is at a premium. Brands are constantly looking for new ways to achieve cut-through and platforms such as YouTube, Google and Twitter are designing new formats to align with consumers’ evolving viewing habits. With mobile as the dominant medium
How to create an effective YouTube bumper ad campaign Read More »
On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach
YouTube’s new TrueView for reach format makes bumper ads skippable Read More »
For the first time ever, YouTube has released a leaderboard ranking the top 20 most popular six-second bumper ads for the year. At the top of the list was a spot for Samsung’s Galaxy 8. Other US brands to make the list included Duracell, Sleep Number Mattress Company, Nike and IHOP. “We’ve found YouTube to
Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard Read More »
