Burger

Burger King tweet ‘banned’ for encouraging people to throw milkshakes at Farage

Burger King’s attempt at mocking rival McDonald’s on Twitter has been rebuked by the Advertising Standards Authority for encouraging antisocial behaviour. The fast-food giant had responded to a story in May about McDonald’s in Edinburgh choosing not to sell milkshakes amid concerns that people were buying them to throw at Brexit Party leader Nigel Farage, …

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Burger King Teaches You How to Do Cause Marketing Wrong

We are in the era of the “silence, brand” meme. And rightfully so. This shoddy-looking, brand-mocking meme gained traction as more brands launched cause marketing campaigns on social media around topics they’ve never spoken on. People are seeing this less-than-authentic content as a stunt to pander to the masses and make more money. People on …

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Burger King trolls McDonald’s with reverse geotargeting to promote its app

Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist. Unlike a traditional geotargeting campaign, which targets customers with an offer or incentive to entice them towards the brand’s nearest location, Burger King is sending its customers to McDonald’s – at least at …

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Burger Flipping Robot May Mean Cost Savings for Small Restaurants – Small Business Trends

As California continues its march to a minimum wage of $15 an hour, companies are scrambling to find out-of-the-box ways to remain competitive, even if it means replacing increasingly expensive human workers with machines. Or more specifically, replacing fast food burger flippers with a robot named Flippy. A Pasadena, California, fast food restaurant called CaliBurger …

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Wendy’s Offers Genius Social Mocking of McDonald’s Big Burger Announcement

It’s been a bad few days at McDonald’s, what with the stock drop, disappointing results for the $1 $2 $3 Dollar Menu, and that frightful video of calling the police on a homeless man who had come in when someone bought him a meal. So, when news broke yesterday of the McDonald’s plan to make …

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