For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. February 20th, 2020February 20th, 2020 Burger King’s new ad campaign featured a moldy Whopper to highlight the removal of artificial preservatives. Mintel’s Foodservice experts Amanda Topper and Jill […]
Commentary on Burger King’s moldy Whopper campaign Read More »
Burger King’s attempt at mocking rival McDonald’s on Twitter has been rebuked by the Advertising Standards Authority for encouraging antisocial behaviour. The fast-food giant had responded to a story in May about McDonald’s in Edinburgh choosing not to sell milkshakes amid concerns that people were buying them to throw at Brexit Party leader Nigel Farage,
Burger King tweet ‘banned’ for encouraging people to throw milkshakes at Farage Read More »
We are in the era of the “silence, brand” meme. And rightfully so. This shoddy-looking, brand-mocking meme gained traction as more brands launched cause marketing campaigns on social media around topics they’ve never spoken on. People are seeing this less-than-authentic content as a stunt to pander to the masses and make more money. People on
Burger King Teaches You How to Do Cause Marketing Wrong Read More »
We have lunch at the Counter Custom Burger to try out the Impossible Burger. This is a custom burger made with a patty that looks like meat, “bleeds” like meat, cooks like meat, taste like meat, but it’s not meat! Enjoy the video. Subscribe to my YouTube Channel Source link
The Impossible Burger At The Counter Custom Burger Read More »
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist. Unlike a traditional geotargeting campaign, which targets customers with an offer or incentive to entice them towards the brand’s nearest location, Burger King is sending its customers to McDonald’s – at least at
Burger King trolls McDonald’s with reverse geotargeting to promote its app Read More »
As California continues its march to a minimum wage of $15 an hour, companies are scrambling to find out-of-the-box ways to remain competitive, even if it means replacing increasingly expensive human workers with machines. Or more specifically, replacing fast food burger flippers with a robot named Flippy. A Pasadena, California, fast food restaurant called CaliBurger
It’s been a bad few days at McDonald’s, what with the stock drop, disappointing results for the $1 $2 $3 Dollar Menu, and that frightful video of calling the police on a homeless man who had come in when someone bought him a meal. So, when news broke yesterday of the McDonald’s plan to make
Wendy’s Offers Genius Social Mocking of McDonald’s Big Burger Announcement Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Trying to explain to people why the repeal of net neutrality is an important issue is like trying to force-feed brussels sprouts to a toddler. So Burger King has opted to wrap the matter into a Whopper. On Wednesday, Burger King debuted a new ad that aims to educate people about net neutrality by translating
Burger King Whopper-splains net neutrality’s repeal in new ad Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Most people claim to be immune to advertising. Then, victims of startling coincidence, they all seem to buy the same things. Still, some ad messages fall to the floor like overly enthusiastic attendees at a rave. I wonder
Burger King Just Released an Ad About Death (Because, Hey, Burgers) Read More »
