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How Writing One Piece of Remarkable Content Can Change Your Business…and Your Life

[ad_1] Inspire, educate, entertain. If you keep these three words in mind while you build your business, you open yourself to tremendous possibilities when it comes to content. Books, blog posts, classes — any creation with which you can provide value — can change your opportunities. Whether it’s for social media or your website, if …

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The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t

[ad_1] Have you ever wondered what causes some companies to earn free publicity from customers who gush about them? Meanwhile, countless brands toil away in obscurity hoping someone will notice them. The difference? Talk triggers. These are the qualities that spur word-of-mouth marketing. They are the talkable parts of your brand. This differentiator could be …

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I Worked as a Janitor to Make Money While Starting My Business–and It Made Me a Better Entrepreneur

[ad_1] Entrepreneurship is embarrassing. I can’t stress that enough. If you’re just doing this for the clout or so that people think you’re cool, this probably isn’t the route you want to take. You’re constantly putting yourself out there, things rarely go according to plan, and you constantly have to ask people to critique, not …

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The Dangers of Keeping Multiple Accounting Books for Your Business—And How to Fix It

[ad_1] As a CFO and accountant, I’ve created the books, cleaned up the books, and used the books to tell management about their company. To me, a company’s accounting books are sacrosanct. They contain 100% of the financial facts of the company—the truth, the whole truth, and nothing but the truth. Until they don’t. Lately, …

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