Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to adapt and overcome this obstacle by creating a user-intent content gap analysis for your clients. What is a Content Gap Analysis? A content gap analysis […]
How to Identify Content Gaps for Local Businesses – BrightLocal Read More »
Google UTMs again Claire—seriously? I’ve written and spoken quite a bit on Google UTM tracking. This is largely because marketers and business owners are better able to judge the value of a Google Business Profile (GBP) when they use UTM tags. For more information on this, you can read my UTM Tagging for GBP guide
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Amazon wrote to President Biden on Thursday offering to assist with communication and technology. Microsoft is opening up its largely empty office campus as a vaccination center as part of a broader partnership with the State of Washington. Starbucks is assigning workers from its operations and analytics departments to help design vaccination sites, donating the
Help With Vaccination Push Comes From Unexpected Businesses Read More »
As a small business owner, your focus is entirely on boosting brand awareness, finding leads, converting prospects, and boosting website traffic. This is where the role of marketing tools becomes crucial. Marketing tools help you to achieve all your small business goals in a budget-friendly manner. However, selecting the best tool depending on your exact
Best Marketing Tools for Small Businesses Read More »
Billed as one of BrightLocal’s ‘11 Women in Local SEO Doing Great Things Right Now’, Crystal Horton is a fount of knowledge and always happy to share her wisdom. That’s why we decided to enlist her help to guide you through the process of getting Facebook recommendations. Read on to learn how you too can
How to Get Facebook Recommendations for Local Businesses – BrightLocal Read More »
Working with local businesses already requires a great deal of very specific local SEO skills, but when it comes to Service Area Businesses (i.e. businesses that work in a service area and visit you at your home rather than a working from a physical location) things get even more specific. Service Area Businesses, such as
Top Citation Sites for Service Area Businesses – Updated 2020 Read More »
With so many digital channels available to marketers today, businesses have a variety of platforms through which they can reach prospects. Search engine marketing and social media networks are valuable tools, but email marketing remains the most effective way to generate leads and revenue. In fact, more than 70% of consumers prefer email communication as
8 Email Optimization Strategies Used by Well-Known Businesses Read More »
Three months later, the store, founded by author and activist Marc Lamont Hill, is selling physical books online through a service called Bookshop and selling audio books with a company called Libra.fm. It’s hosting Zoom happy hours, wellness talks, and virtual events with authors. And in the past few weeks, it has seen a surge
Small businesses turned to technology to survive the pandemic. But it may not be enough. Read More »
The goal of every new business is to generate revenue with a quick ROI. With today’s technological advancements, marketing communication has never been easier. The modern marketer can reach prospects through several digital channels, from search engine marketing to social media platforms. With so many innovative ways to reach prospective customers, it can be challenging
5 Email Marketing Benefits for New Businesses Read More »
Google has begun using Duplex, its AI chat agent that can arrange appointments over the phone, to contact businesses about the status of certain “in-demand” items like toilet paper, hand sanitizer, and cleaning solutions. As reflected in an update to a support webpage and confirmed to VentureBeat by a spokesperson via email, the company is
