businessIT

How to conduct an SEO website review | Business-IT alignment

Businesses are often slow to adopt significant SEO changes, and many business owners are being left behind by today’s shifts to digital marketing because they haven’t updated their websites in years. Eventually, not changing with the times can potentially impact your business growth. SEO is the process of making your website more “friendly” for search …

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What is a business analyst? A key role for business-IT efficiency

What is a business analyst? Business analysts are responsible for bridging the gap between IT and the business using data analytics to assess processes, determine requirements and deliver data-driven recommendations and reports to executives and stakeholders. The International Institute of Business Analysis (IIBA), a nonprofit professional association, considers the business analyst “an agent of change,” …

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