Buyers

Drive Explosive B2B Sales for Your IT Services. How? Uncover New Line of Business Buyers.

IT industry analyst firm Forrester predicts that while business technology spending will rise by 9% this year, IT managers and CIOs will control only a portion of that spend. Today, line of business influencers are the new technology power brokers, researching, purchasing, deploying, and managing IT services. Surprisingly, they are often overlooked or ignored by …

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Creating a Hyper-Personal Digital Experience for Self-Storage Buyers

The self-storage buyer’s journey has changed. Data shows that customers now consult more than 20 online sources before making a rental decision. To make your business more competitive and zero in on the best potential renters, you need to show up at every touchpoint along that journey. After all, the key to an effective marketing …

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iPhone 11 goes on sale as Tim Cook greets early buyers at NYC store

iPhone 11 goes on sale as Tim Cook greets early buyers at NYC store

CLOSE Autoplay Show Thumbnails Show Captions Last SlideNext Slide NEW YORK — A beaming Apple CEO Tim Cook greeted the first eager buyers of the new iPhone 11s on Friday at the grand reopening of the company’s flagship store on New York’s Fifth Avenue, across the street and steps from Central Park. The store had been …

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Google UK aims ads at media buyers amid concerns of being ‘taken for granted’

Google UK has shifted its B2B marketing towards a more consumer advertising tone of voice in its new campaign promoting the value of search advertising for businesses. The “Find what matters” campaign has been created by 72andSunny Amsterdam, the MDC agency that Google normally uses for consumer-facing ads in Europe. It is the first time …

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Facebook to require buyers of political ads to provide more information about who paid for them

Starting in September, Facebook will require buyers of what are known as issue ads or advocates of a political candidate to include information about who is funding the ads. (Dado Ruvic/Reuters) Facebook on Wednesday announced it would tighten some of its rules around political advertising ahead of the 2020 presidential election, requiring those who purchase …

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