B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they value most in salespeople is problem-solving, according to recent research from LinkedIn. The report was based on data from a survey conducted in November and December 2019 among 507 salespeople and sales managers in […]
The 10 Traits B2B Buyers and Managers Value Most in Salespeople Read More »
Business-to-business sales and marketing have evolved rapidly over recent years as digitization has transformed the way buyers research and procure products and services. Buyers are more conscious of the need to extract the maximum value from the supply chain, mainly because digitization has provided platforms and tools that allow them to collect and analyze more
How to Attract Buyers in the Modern Business-to-Business Market Read More »
Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD. The report was based on data from a survey conducted in April 2020 among nearly 200 buyers of
What B2B Buyers Want From Tech Vendors Right Now Read More »
How user stories and design thinking can make us better martech buyers – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
How user stories and design thinking can make us better martech buyers Read More »
What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator pitch as explaining what the product does, whereas a compelling reason to buy explains the benefit that the target audience will realize with your product. And, as the name
Convince Buyers with ‘Compelling Reason to Buy’ Messaging Read More »
A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. Being a Forrester|SiriusDecisions analyst is one of the best jobs in the world, and we’ve been looking forward to and preparing for our flagship event all year.
Mend The Gap Between B2B Buyers And Sellers With Us At Summit NA Read More »
As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem. Not long ago, major conferences were still on the schedule. Your marketing collateral was ready. Your firm’s most persuasive executives were slated to deliver keynotes or speak on panels. Now, nearly everything that made it easy to get in front of
Crisis Mode: What B2B CMOs Can Do to Persuade Buyers Read More »
The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey from market research firm FocusVision. The company polled marketing executives at companies with at least 500 employees and $50 million in annual revenue who had purchased a martech solution in the past year. A mix
B2B buyers consume an average of 13 content pieces before deciding on a vendor Read More »
Most Americans would rather pay a mortgage than pay rent—that’s one of the findings in the latest Homebuyer Insights Report from Bank of America. Owning a home makes people happy; in fact, 93% of people say they’re happier because they purchased a home, while most (83%) of the homeowners attribute their joy to an improved
Opportunities Abound for Businesses Targeting Women Home Buyers Read More »
Getting a new customer is a big deal—it can cost a lot of money, and it usually takes quite a bit of time for small businesses. Returning customers, though, are a great way to boost your company’s ROI. That’s why you need to send post-purchase emails to your first-time buyers. Post-purchase emails are your gateway
13 Post-Purchase Emails To Send To First-Time Buyers Read More »
