CAC

Use CAC and CLV to Monitor Ecommerce Growth, Profit

Growing an ecommerce business can feel like juggling knives whilst riding a unicycle on a tightrope. Business owners and managers have so much data available and so many key performance indicators, it can be difficult to know where to focus attention or investment. While there are many possible metrics or KPIs, businesses aimed at long-term, […]

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

SEO BLOG / Good To SEO

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s measurable, and it can help you better understand the performance of your online advertising campaigns, we have the goods! Today, we want to talk about a couple metrics that, while related

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