Josh Wehniainen – February 27, 2019 On Monday Google announced that they will soon be rolling out an update to their call-only ads by allowing advertisers to use up-to two 30-character headlines. In addition to the ad headline, Google will be increasing the maximum character length of the description line from 80 to 90 characters. […]
Google Expands Call-Only Ads to Allow for More Text Read More »
Sometimes, waiting isn’t an option. Sometimes, your prospective customers need your help right this second. Certain trades come to mind: plumbers, locksmiths, tow truck drivers—the list goes on. If the problem your service solves often comes up unexpectedly, it’s likely that many of your prospects act with a sense of urgency. So it’s in your
Google Call-Only Ads with No Headlines Cut CPA by 28% [Case Study] Read More »
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP. When a potential customer clicks your ad, the ad will then place a
New Update for Google Call-Only Ads Allows for Additional Lines of Text Read More »
Think you’re having deja vu? Think again. You’re not reading my online advertising news round-up from a couple of weeks ago. There’s just been even more news that we know you need to know about. Sometimes it feels like it never stops. Here are the latest updates from Google, Facebook and the other top ad
Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News Read More »
Google is enabling more text in call-only ads. Google call-only ads are getting the expanded text ad treatment. What’s changing. The big change is the addition of more text. Instead of a single 25-character headline, you’ll have two 30-character headlines. Plus, descriptions are increasing from 80 to 90 characters. The other change is that name
Google call-only ads getting ‘expanded’ with more characters Read More »
For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and
How to Make (Real, Mobile) Call-Only Ads on Bing Read More »
d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going
How to capture urgent leads with call-only ad extensions Read More »
For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
AdWords extensions for call-only ads, SEO 101 & Bing Ads updates Read More »
Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display these ad extensions, but starting today, call-only
3 AdWords extensions now eligible for call-only ads Read More »
