Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that matters. To get people to your landing page, you need them to click on your ads, which means you need a smart call […]
A guide to writing irresistible calls to action Read More »
Photo Credit: Fox Searchlight Pictures Frances McDormand won Best Actress for “Three Billboards Outside Ebbing, Missouri” at the Oscars and told actresses to seek out an inclusion rider for their films. In Hollywood, actors and actresses can seek equality clauses or inclusion riders stipulated by big-name talent for their contracts. This allows bringing better inclusion
After the recent, and ongoing, revelations about how social media platforms were used and abused during the 2016 US Presidential Election campaign, Facebook has made several announcements about re-shifting its focus to ensure the platform serves the public good, not just its own business interests. As explained by Facebook CEO Mark Zuckerberg: “The world feels
Twitter Calls for Outside Assistance in Dealing with Abuse and Misuse Issues Read More »
The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. Their brand loyalty has diminished and their focus has shifted to seeking out the highest quality for the lowest price. That’s why it’s become a major struggle for brands to stand out and to make
How To Turn Your Web Traffic Into Inbound Sales Calls Read More »
Sales is all about mindset. Why? Because, at the end of the day, people buy confidence and that starts from within. That’s why after practicing the skill set required for sales, you need to shift your mindset for better sales calls. Rather than going into the technical side of sales – like how what to
4 Mindset Shift for Better Sales Calls Read More »
Late payments can lead to more than just delayed revenue for small businesses. They can lead to a loss in productivity as well. A recent survey from WePay and Survata found that 59 percent of small businesses have to follow up with customers on late payments an average of two times. For small businesses, this
59% of Small Businesses Need Two Calls to Track a Late Payment Read More »
Old retro red telephone on table with vintage green pastel background Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media) and millennials may tell surveys that they never want to talk on the phone
Think calls are dying, the data says they’re not Read More »
A smartphone is just as much a business communication device as it is a personal one. But using a single number for both on your phone is unprofessional and unnecessarily problematic. But smartphone technology and the many apps available in the marketplace allow you to easily get a second phone number avoiding these problems entirely.
25 Android and iPhone Apps to Add a Second Phone Number for Business Only Calls Read More »
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Search Engine Land, Marketing Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
Target partners with Google, Capture leads with calls & 50M Local Guides Read More »
INDIANAPOLIS - An Indianapolis-based water quality testing startup has won the Rise of the Rest pitch competition. A panel of judges selected 120WaterAudit, which provides subscription-based water-testing services for residents, schools and utilities, to win the $100,000 prize. Co-founder and Chief Executive Officer Megan Glover says the win puts the young company on the map and
CEO Calls Rise of the Rest Win ‘Validation’ Read More »
