calltoaction

Google to Roll Out New Call-to-Action Extension for Video Ads

Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to …

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Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more

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YouTube sunsetting call-to-action overlays in favor of new ad extension

Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad extension. What’s the difference? Not much, except that ad extensions can be applied to new and existing ads, while the overlays are created as part of an ad. Just like the …

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How to add embedded call-to-action buttons to your Facebook posts

If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit. Facebook is all about design. The feed is structured to encourage …

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20 Call-To-Action Phrases That Will Boost Conversion Rates Fast

Conversion optimization has always been a hot topic in internet marketing. To be honest, all of us already know the best call to action phrases or marketing techniques out there! Yet, here you are, reading through this post in hopes of improving your conversion rates. What are you missing? There may be a lot of …

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