Let’s start by briefly defining what a call to action is. A call to action, commonly referred to as CTA, can describe any piece of content on your website that you want users to take action on. This could be a simple “Read More” link on a blog post or a large, stylized banner asking […]
I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages. These newer extensions
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to
Google to Roll Out New Call-to-Action Extension for Video Ads Read More »
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Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad extension. What’s the difference? Not much, except that ad extensions can be applied to new and existing ads, while the overlays are created as part of an ad. Just like the
YouTube sunsetting call-to-action overlays in favor of new ad extension Read More »
If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit. Facebook is all about design. The feed is structured to encourage
How to add embedded call-to-action buttons to your Facebook posts Read More »
Conversion optimization has always been a hot topic in internet marketing. To be honest, all of us already know the best call to action phrases or marketing techniques out there! Yet, here you are, reading through this post in hopes of improving your conversion rates. What are you missing? There may be a lot of
20 Call-To-Action Phrases That Will Boost Conversion Rates Fast Read More »
Reddit rolled out a new ad feature today, giving advertisers the option to include a call-to-action (CTA) button within ads. According to a post on the platform’s r/redditads subreddit, advertisers can choose from 13 different CTA copy options: Download. Install. Shop Now. View More. Sign Up. Learn More. Contact Us. Get Showtimes. Get a Quote.
Reddit gives advertisers the option to include call-to-action buttons in ads Read More »
This month we’ll talk about calls-to-action. How to come up with a highly-converting call-to-action that your users will want to click! Orange Might Be the Best Color Prompting action and usually appealing to an eye, orange is considered the best color for a call-to-action button. It doesn’t mean you don’t need to test more colors.
How to Create An Effective Call-to-Action #MyBlogU Read More »
For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in
Instagram redesigns call-to-action bar to dynamically mirror ads Read More »
